Every customer, one record.
BaseCraft is our modular CRM. Website forms, WhatsApp, Instagram messages and calls land in one inbox, each customer gets one profile linked by phone number, and follow-ups, reminders and review requests run on their own. It is the spine that every other SUMER AI tool writes into.
How it works
Captures every lead
Forms, WhatsApp, Instagram and calls arrive in one inbox.
One profile
The phone number links visits, bookings, orders and messages; duplicates are merged.
Follows up for you
Pipelines, tasks, reminders, thank-you notes and review requests.
Brings people back
Segments such as “no visit in 90 days” trigger a win-back message.
What changes for you
- No lost leads
- Every enquiry has an owner and a next step.
- More repeat business
- Timely follow-ups turn first visits into regulars.
- Owner visibility
- A weekly view of leads and conversion by channel, with roles and permissions for your team.
- Best fit
- Every business. It is the base the other tools build on.
Questions, answered
Can I export my customer data?
Yes. Your customer records belong to you and can be exported. Access inside the CRM is set by role.
Is it in Arabic?
Yes. BaseCraft works in Arabic and English, with a proper right-to-left layout.
Works well with
WhatsApp & social AI agents
Instant answers on WhatsApp, Instagram and your website, in Iraqi Arabic and English.
AI voice receptionist
Answers every call, day and night, books it and logs it.
Online booking & reservations
Bookings around the clock from your website, WhatsApp and Google Maps.
Let’s see what an agent could do for your business.
A free demo built around your own customers’ questions, with no commitment.